SYLLABUS
BUS 128 – Introduction to
Management
Instructor: Sharon
Resch, Ph.D Office:
K Office Suite
Phone: 618-634-3248 E-mail: sharonr@shawneecc.edu
jsr@midwest.net
- home
Lead Instructor: As above Office: Same as Above
Phone: 1-800-481-2242 ext. 3248 E-mail:
Same as Above
Specific Course Description:
Principles and practices of establishing
and operating a business are presented, including opportunities, hazards, and
problems which might be encountered. Fundamental considerations, planning, organizing, actuating and
controlling management application of principles and techniques to all
activities.
Prerequisite:
None
Credit Hours:
3 Credit Hours
Textbooks and Class Materials:
Longenecker, Justin G.,
Moore, Carlos W., and Petty, J. William. Small Business Management: An
Entrepreneurial Emphasis, 2003.
Thomson-South-Western Publishing Company.
Course Objectives:
After completing
BUS 128 – Introduction to Management, the student will be able to do the
following:
A.
investigate and
evaluate business opportunities using techniques learned in this course and
this will be demonstrated by situation analysis.
B.
list skills and
knowledge areas needed to establish a new firm.
C.
Describe
the marketing process for products and then for services.
D.
Demonstrate
how to manage human resources in a business – list techniques in handling
employees—motivating, disciplining, hiring, firing, etc.
E. illustrate the
fiscal demands of a business by completing basic financial statements.
E.
describe, and show by
example, how to meet the organization’s social responsibility to the community.
Instructional Mode:
The student will
learn by the following instructional modes:
1.
lecture-based
information
2.
situation
analysis
3.
web
exercises
4.
chapter
quizzes
5.
developing
a business plan
6.
traditional
testing
Student
Expectations:
The Student should
expect the instructor to be prepared and have instructional resources
identified and available. It is expected
that the student comes to the class with the desire to learn and determination
to complete the material for the grade.
Student Evaluation:
The following components make up the
student’s final grade:
Unit Tests—700 Points
Final Exam—100 Points
Business Plan—100 Points
Chapter Quizzes—240 Points
Web-Exercises—240 Points
Situation Analysis – 240 Points
Attendance—30 Points
Total Points – 1650 Points Available
Unit Tests—700 Points: The following break is used for the
testing: 1-4; 5-7; 8-11; 12-14; 15-17;
18-21; 22-24.
Final Exam—100 Points: Basic content and format of this exam will be
determined later.
Business Plan—100 Points: Students are expected to prepare a basic business plan and
present information to the class. Students will have a hard copy of the plan
and will do a short presentation on the plan.
Chapter Quizzes—240 Points: 24 chapters – each chapter is worth 10
points. Go to http://longenecker.swcollege.com
to access the quizzes. If it asks you to
submit to your instructor use – sharonr@shawneecc.edu
as my address.
Web Exercises—240 Points: 24 chapters – each chapter is worth 10
points. There are URL’s listed at the
end of each chapter under the section – “exploring the Web’. You can access one of these and then write me
a paragraph or so on what you find. The
URL above may have Internet sites you can visit which relate to that chapter.
Situation Analysis—240 Points: 24 chapters – each chapter is worth 10
points. At the end of each chapter you
have a section called ‘You make the call’.
Choose one of the Situations described and answer the questions posed –
on paper – can key and send to me as an e-mail or attachment.
Attendance—30 Points: These points will be pro-rated. We will have 45 attendance days – more or
less. This means you get about a point a
day for attendance.
Point Division for Grade:
1485 to 1650 Points = A
1320 to 1484 Points = B
1155 to 1319 Points = C
990 to 1154 Points = D
Below 990 Points = F
Office
Hours:
Office hours will be
posted on the bulletin board outside the instructor’s office. Other times are possible by scheduling
individual appointments at mutu
Inclement
Weather Policy:
Become familiar with
the inclement weather policy of
Academic
Dishonesty or Plagiarism:
Review the college
policy regarding academic dishonesty in the Student Handbook.
College Policy:
Administrative policy
prohibits the following: eating,
drinking, or using tobacco in the classroom; bringing children or other
unauthorized individuals to the classroom.
Attendance
Policy:
Each student is
expected to attend
Topical Outline:
Textbook
Part 1 –
Entrepreneurship and Small Business
1
The
Winning Hand of Entrepreneurship
Part 2 -
Entrepreneurial Strategy
2
Strategies
that Capture Opportunities
3
E-Commerce
Opportunities
4
Global
Opportunities
Part 3 - Pursuing
New Venture Opportunities
5
Startups
and Buyouts
6
Franchising
Opportunities
7
The
Family Business
Part 4 - The New
Venture Business Plan
8
The
Role of the Business Plan
9
Developing
the Marketing Plan
10
Management
Teams, Organizational Forms, and Strategic Alliances
11
Selecting
a Location and Planning the Facilities
12
Projecting
Financial Requirements
13
Finding
Sources of Financing
14
Exit
Strategies
Part 5 - Small Business
Marketing
15
Customer
Service, Product, and Distribution Strategies
16
Pricing
and Credit Strategies
17
Promotional
Strategies
Part 6 - Small
Business Management
18
Professional
Management in the Growing Firm
19
Managing
Human Resources
20
Quality
Management and the Operations Process
21
Social
and Ethical Issues
Part 7 - Financial
Management in the Entrepreneurial Firm
22
Evaluating
Financial Performance
23
Managing
the Firm's Assets
24
Risk
and Insurance
25
Quality
Management and the Operations Process
26
Managing
Computer-Based Technology
Note:
The above schedule and procedures in this course are subject to change
in the event of extenuating circumstances.
Revised 08/12/04